NPI's Cascadia Advocate

Offering commentary and analysis from Washington, Oregon, and Idaho, The Cascadia Advocate is the Northwest Progressive Institute's unconventional perspective on world, national, and local politics.

Monday, October 10th, 2011

Netflix finally listens to its members, drops plans to spin off DVDs-by-mail as Qwikster

Netflix is staying Netflix.

The company announced this morning that it was dropping its ill-conceived plans to spin out its DVDs-by-mail into a separate website called Qwikster, after weeks of getting irate emails and phone calls from its members.

Dear Member:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

Wow, it sounds like they’re finally listening for a change.

The Facebook status update announcing the change has over 2,200 likes… and it’s only been an hour since it went up!

This won’t undo all of the damage that Netflix caused themselves with the price increase announcement and the Qwikster announcement, but it will certainly help them retain the members that they still have.

FOR MORE: Netflix deletes Qwikster, Netflix abandons plan to rent DVDs on Qwikster

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