NPI tricolor logo (Forest & Mountains)

A new year has arrived, and with it a new look for NPI.

Today, we’re unveil­ing a new iter­a­tion of our durable tri­col­or logo, using a palette inspired by the region we serve and love. Take a look:

NPI tricolor logo (Forest & Mountains)

We call this palette “For­est & Moun­tains” because it was inspired by one of our favorite pho­tographs of Mount Rainier, the tallest peak in the Cas­cade Range.

Each of the col­ors used for the states in “For­est & Moun­tains” was sourced from this pho­to­graph, which was added to the NPI image library in 2012.

Mount Rainier from Stevens Canyon Road
Mount Rainier, from a view­point near Lake Louise on the Stevens Canyon Road (tak­en with Olym­pus E‑3 + Zuiko 12–600mm lens). Pho­to: Andrew Villeneuve/NPI.

Wash­ing­ton is depict­ed with a shade of bril­liant turquoise, Ore­gon with a shade of dark green, and Ida­ho with a shade of blue-gray.

This is the sec­ond iter­a­tion of our logo to be adopt­ed as NPI’s default trade dress.

NPI tricolor logo (red, gray, and blue)
The orig­i­nal NPI tri­col­or logo, in red, gray, and blue

The orig­i­nal NPI logo, designed by our incred­i­bly tal­ent­ed friend Miles Kur­land in 2006 for NPI, used a red, white, and blue col­or palette (with gray sub­sti­tut­ed for white on white back­grounds), in homage to the orig­i­nal North­west Pro­gres­sive Insti­tute web­site, which debuted on August 22nd, 2003.

"Retro" NPI logo
“Retro” logo and web name­plate cre­at­ed in 2013 to com­mem­o­rate NPI’s tenth anniver­sary. The checker­board design is a faith­ful repro­duc­tion of that used in 2003 for the orig­i­nal NPI web­site. NPI’s name is shown in SG Flower SH Std Bold, the same font used for NPI’s ini­tial dig­i­tal nameplate.

It is a tes­ta­ment to Miles’ skill as a design­er that the logo he cre­at­ed for NPI has won­der­ful­ly with­stood the test of time, and can be eas­i­ly refreshed at any point with the adop­tion of a new col­or palette (which is what we’re doing today).

This refreshed logo will serve as our trade dress going for­ward. We hope you like it and enjoy it every time you see it. Hap­py New Year 2017!

About the author

Andrew Villeneuve is the founder and executive director of the Northwest Progressive Institute, as well as the founder of NPI's sibling, the Northwest Progressive Foundation. He has worked to advance progressive causes for over two decades as a strategist, speaker, author, and organizer. Andrew is also a cybersecurity expert, a veteran facilitator, a delegate to the Washington State Democratic Central Committee, and a member of the Climate Reality Leadership Corps.

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