Tiffany Smiley and her family
Tiffany Smiley and her family. This is one of two campaign publicity photos currently published on Smiley's 2024 congressional campaign website.

The most recent Repub­li­can to be van­quished by Demo­c­ra­t­ic Unit­ed States Sen­a­tor Pat­ty Mur­ray reen­tered the elec­toral are­na today, belat­ed­ly declar­ing a can­di­da­cy for the U.S. House in Wash­ing­ton’s solid­ly red 4th Con­gres­sion­al Dis­trict against incum­bent Dan New­house, who is hop­ing to win anoth­er term despite being dis­liked by the par­ty base.

Tiffany Smi­ley is charis­mat­ic and a proven fundrais­er, as she demon­strat­ed last cycle. She has been talked about as a poten­tial rival to New­house ever since her loss to Mur­ray in the midterms. But the ques­tion on many observers’ minds will sure­ly be, why is she only enter­ing the race now? It’s Fil­ing Week. The Top Two elec­tion is just three months from today. That’s not a lot of time to build a potent cam­paign. And anoth­er New­house chal­lenger has already secured the endorse­ments of both Don­ald Trump and the Wash­ing­ton State Repub­li­can Par­ty: ultra MAGA extrem­ist Jer­rod Sessler. 

Nev­er­the­less, Smi­ley has decid­ed to run. She’s got a web­site up, an announce­ment video, and she also sat for an inter­view with The Nation­al Review.

Her web­site alludes to her unsuc­cess­ful Sen­ate run only in passing: 

This past elec­tion cycle, draw­ing on her expe­ri­ences as a vet­er­an’s advo­cate, Tiffany sought to serve once again — this time for the peo­ple of Wash­ing­ton state. Through­out her nine­teen months on the cam­paign trail for the U.S. Sen­ate, Tiffany was a tire­less advo­cate for poli­cies that sought to expand eco­nom­ic oppor­tu­ni­ty, sup­port Washington’s men and women in law enforce­ment, and address the drug and home­less crises plagu­ing Wash­ing­ton com­mu­ni­ties. And as the moth­er of three school-age boys, Tiffany was out­spo­ken about the impor­tance of parental involve­ment in schools.

Tiffany could have eas­i­ly returned to pri­vate life after a gru­el­ing cam­paign, but that would not be the Smi­ley way. As she and Scot­ty tell their boys, when you have the oppor­tu­ni­ty to stand up and do what’s right, you do it! Tiffany looks for­ward to con­tin­u­ing her family’s tra­di­tion of ser­vice through the works of Endeav­or PAC, fight­ing for Amer­i­cans’ pri­or­i­ties over the pri­or­i­ties of gov­ern­ment bureau­crats and spe­cial inter­ests to best address the chal­lenges fac­ing our country.

Smi­ley is very much liked by the Repub­li­can Par­ty estab­lish­ment, where­as Jer­rod Sessler isn’t. Con­sid­er this line from a Dai­ly Beast arti­cle pub­lished last month:

“Jer­rod Sessler is not a real con­ser­v­a­tive, and he has no busi­ness rep­re­sent­ing this dis­trict; he’s not a seri­ous per­son,” one GOP oper­a­tive told The Dai­ly Beast.

Unlike most states in the coun­try, Wash­ing­ton does not give vot­ers an oppor­tu­ni­ty to select par­ty nom­i­nees for place­ment on the gen­er­al elec­tion bal­lot in a prop­er pri­ma­ry. Instead, can­di­dates com­pete against each oth­er in a two-part gen­er­al elec­tion. In Round One — the Top Two round — fields of can­di­dates are win­nowed down to two con­tenders using first past the post vot­ing. The top two vote get­ters move on, regard­less of par­ty. That means the Novem­ber gen­er­al elec­tion can be a runoff fea­tur­ing two Repub­li­cans or two Democrats.

Smi­ley has name recog­ni­tion from run­ning for U.S. Sen­ate, while New­house has incum­ben­cy and Sessler has the afore­men­tioned Trump and WSRP endorse­ments. That’s a recipe for vote-split­ting, which is what we saw in the midterms when a num­ber of Repub­li­cans decid­ed to run against New­house, includ­ing failed guber­na­to­r­i­al can­di­date Loren Culp, State Rep­re­sen­ta­tive Brad Klip­pert, and Sessler. Take a look:

August 2022 results for Congress, WA-04

Dan NewhouseDan New­house
Repub­li­can | 38,331 votes
25.49%
Doug WhiteDoug White
Demo­c­ra­t­ic | 37,760 votes
25.11%
Loren CulpLoren Culp
Repub­li­can | 32,497 votes
21.61%
Jerrod SesslerJer­rod Sessler
Repub­li­can | 18,495 votes
12.3%
Brad KlippertBrad Klip­pert
Repub­li­can | 15,430 votes
10.26%
Corey GibsonCorey Gib­son
Repub­li­can | 5,080 votes
3.38%
Benancio Benan­cio “Ben­ny” Gar­cia III
Repub­li­can | 2,148 votes
1.43%
Jacek KobiesaJacek Kobiesa
Repub­li­can | 490 votes
0.33%

New­house­’s rivals split the vote so effec­tive­ly that New­house end­ed up going to the gen­er­al elec­tion with a Demo­c­ra­t­ic oppo­nent: Doug White. Not hav­ing to face a Repub­li­can in the gen­er­al elec­tion made the New­house camp very, very happy. 

Smi­ley’s late entrance in the are­na sub­stan­tial­ly changes the dynam­ics in this con­test. Now there are three Repub­li­can can­di­dates run­ning who’ll have resources and clout. They can’t all go to the Novem­ber gen­er­al election. 

Who’ll make it and who’ll be eliminated?

With Smi­ley in the mix, the like­li­hood of a New­house-Sessler gen­er­al elec­tion matchup just decreased. It’s still a pos­si­ble out­come, but no longer as like­ly. If Repub­li­can vot­ers turn­ing out in the Top Two are as dis­sat­is­fied with New­house as they were with Jaime Her­rera Beut­ler last cycle, New­house­’s time in Con­gress could be over. But New­house sur­vived the gaunt­let last cycle despite Trump’s enmity. 

There’s mul­ti­ple plau­si­ble sce­nar­ios here.

Smi­ley may or may not care about anoth­er New­house chal­lenger hav­ing Trump’s endorse­ment, but she’s def­i­nite­ly a Trump enabler and made that clear in her con­ver­sa­tion with The Nation­al Review:

“It’s time for fresh lead­er­ship,” Smi­ley told Nation­al Review in an inter­view ahead of her announce­ment. “We have an inva­sion at the bor­der. We have unrest in our own coun­try. We have an econ­o­my where fam­i­lies are strug­gling to keep up with the price increase, and we have unrest around the globe.”

She also crit­i­cized New­house for vot­ing to impeach Trump while rep­re­sent­ing Washington’s deep-red Fourth Dis­trict. “That’s not a vote that rep­re­sents the vot­ers of the Fourth Dis­trict,” Smi­ley said. “Don­ald Trump is our nom­i­nee, and we need Don­ald Trump’s poli­cies in this coun­try to save this coun­try going for­ward. So giv­en Newhouse’s past his­to­ry with Trump, I don’t believe that New­house is the best per­son to leg­is­late with a Trump administration.”

Smi­ley also point­ed out that Sessler could­n’t get the job done in 2022:

Anoth­er split Repub­li­can [Top Two] field in 2024 could play to Newhouse’s favor. This time around, Trump has thrown his sup­port behind vet­er­an and for­mer NASCAR dri­ver Jer­rod Sessler, who came in fourth place in last cycle’s jun­gle [elec­tion] for Newhouse’s seat with just 12 per­cent of the vote.

Smi­ley insists that she’s unde­terred. “At this point, Sessler has been in the race for four years. He’s a peren­ni­al can­di­date, very low name recog­ni­tion and no chance of win­ning,” she said.

Sessler does have Trump’s endorse­ment this time… but Loren Culp had it last time and did­n’t get through. So Smi­ley can cite prece­dent when mak­ing argu­ments about her prospects and elec­tabil­i­ty. And she undoubt­ed­ly will be doing that from now until August. But she may have a tougher time explain­ing why she wait­ed so long to run. 

About the author

Andrew Villeneuve is the founder and executive director of the Northwest Progressive Institute, as well as the founder of NPI's sibling, the Northwest Progressive Foundation. He has worked to advance progressive causes for over two decades as a strategist, speaker, author, and organizer. Andrew is also a cybersecurity expert, a veteran facilitator, a delegate to the Washington State Democratic Central Committee, and a member of the Climate Reality Leadership Corps.

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