Why is O’Reilly being pushed out now? Because advertisers are gearing up to drop all of Fox Noise, not just Bill’s show

They are gearing up to drop Fox. So that’s what the executives at Fox News are dealing with. They are dealing with a long-term and a short-term business crisis. And so they don’t really have a choice anymore. This is not them acting responsive to something that they should have taken care of a long time ago. This is because of really hard work. Like groups like Ultraviolet that have put survivors out there to tell their stories, organizations like groups like Sleeping Giants. This had to be forced. Fox News needed to be forced to do this by their own business associates.

— Angelo Carusone, President of Media Matters, speaking to MSNBC’s Lawrence O’Donnell about the pending exit of Bill O’Reilly from the Fox Noise Channel (via MM)