People wanted to believe what they wanted to believe. Tiger’s off-the-links elusiveness was no more questioned than Enron’s impenetrable balance sheets, with their ‘special-purpose entities’ named after ‘Star Wars’ characters. Fortune magazine named Enron as America’s ‘most innovative company’ six years in a row. In the January issue of Golf Digest, still on the stands, some of the best and most hardheaded writers in America offer ‘tips Obama can take from Tiger,’ who is typically characterized as so without human frailties that he ‘never does anything that would make him look ridiculous.’

— New York Times columnist Frank Rich, arguing that Tiger Woods should be the real Person of the Year, because he symbolizes the decade of cons in American politics, culture, and business.