Netflix finally listens to its members, drops plans to spin off DVDs-by-mail as Qwikster

Net­flix is stay­ing Netflix.

The com­pa­ny announced this morn­ing that it was drop­ping its ill-con­ceived plans to spin out its DVDs-by-mail into a sep­a­rate web­site called Qwik­ster, after weeks of get­ting irate emails and phone calls from its members.

Dear Mem­ber:

It is clear that for many of our mem­bers two web­sites would make things more dif­fi­cult, so we are going to keep Net­flix as one place to go for stream­ing and DVDs.

This means no change: one web­site, one account, one password…in oth­er words, no Qwikster.

While the July price change was nec­es­sary, we are now done with price changes.

We’re con­stant­ly improv­ing our stream­ing selec­tion. We’ve recent­ly added hun­dreds of movies from Para­mount, Sony, Uni­ver­sal, Fox, Warn­er Bros., Lion­s­gate, MGM and Mira­max. Plus, in the last cou­ple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nick­elodeon, Dis­ney Chan­nel, ABC Fam­i­ly, Dis­cov­ery Chan­nel, TLC, SyFy, A&E, His­to­ry, and PBS.

We val­ue you as a mem­ber, and we are com­mit­ted to mak­ing Net­flix the best place to get your movies & TV shows.

Respect­ful­ly,

The Net­flix Team

Wow, it sounds like they’re final­ly lis­ten­ing for a change.

The Face­book sta­tus update announc­ing the change has over 2,200 likes… and it’s only been an hour since it went up!

This won’t undo all of the dam­age that Net­flix caused them­selves with the price increase announce­ment and the Qwik­ster announce­ment, but it will cer­tain­ly help them retain the mem­bers that they still have.

FOR MORE: Net­flix deletes Qwik­ster, Net­flix aban­dons plan to rent DVDs on Qwikster

Andrew Villeneuve

Andrew Villeneuve is the founder and executive director of the Northwest Progressive Institute, as well as the founder of NPI's sibling, the Northwest Progressive Foundation. He has worked to advance progressive causes for over two decades as a strategist, speaker, author, and organizer. Andrew is also a cybersecurity expert, a veteran facilitator, a delegate to the Washington State Democratic Central Committee, and a member of the Climate Reality Leadership Corps.

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