Offering frequent news and analysis from the majestic Evergreen State and beyond, The Cascadia Advocate is the Northwest Progressive Institute's unconventional perspective on world, national, and local politics.

Monday, August 31, 2009

Disney to buy Marvel for $4 billion

Really? Didn't see this deal coming...
Walt Disney Co. agreed to buy Marvel Entertainment Inc. for about $4 billion in cash and stock, adding the comic-book characters Iron Man and Spider-Man to its lineup of princesses and live-action stars.

Marvel investors will receive $30 a share plus 0.745 share of Disney stock, the companies said today in a statement. The deal is Disney Chief Executive Officer Robert Iger’s second- largest following the $8.06 billion acquisition of Pixar in 2006. The companies expect the transaction to close this year.
Well, if it's approved by antitrust regulators, that is.

It will be interesting to see what Disney does with Marvel's franchises if the deal goes through. Marvel has deals with a number of other movie studios (with Sony for Spider-Man, with Paramount for Iron Man, and with Twentieth Century Fox for Fantastic Four) as well as deals with rival theme park operators.

Disney could decide not to renew such agreements in the future, although for the present it can reap licensing profits.

We can't say we're happy about big media getting even bigger, though. Disney was already too big before this acquisition.

Deals like this are just making a bad situation worse.


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