NPI announces 2021 Seattle polling plans
NPI announces 2021 Seattle polling plans

With the August Top Two elec­tion draw­ing near, the team at the North­west Pro­gres­sive Insti­tute (NPI) is pleased to announce today that we are expand­ing our pub­lic opin­ion research to the local lev­el, begin­ning with two city­wide sur­veys of Seat­tle vot­ers this year. The first sur­vey will go into the field next week, with results expect­ed by the end of the week, while the sec­ond sur­vey will be con­duct­ed in Octo­ber ahead of the Novem­ber 2021 gen­er­al election.

NPI will pub­licly release results regard­ing vot­ers’ pref­er­ences from the first sur­vey in the fol­low­ing races:

  • May­or of Seattle
  • Seat­tle City Attorney
  • Seat­tle City Coun­cil Posi­tion #8 (At Large)
  • Seat­tle City Coun­cil Posi­tion #9 (At Large)

Our Octo­ber pre-gen­er­al elec­tion sur­vey will include addi­tion­al con­tests, specif­i­cal­ly Com­pas­sion Seat­tle’s Char­ter Amend­ment 29 (which is expect­ed to qual­i­fy for the bal­lot) and Seat­tle School Board races.

We are very excit­ed about this project. Our region needs more cred­i­ble, inde­pen­dent pub­lic opin­ion research, and NPI is step­ping up to meet that need.

Our planned sur­veys of the Seat­tle elec­torate will allow us to take the pulse of the peo­ple ahead of the dead­line to return bal­lots and bring cred­i­ble data back to the pub­lic that every­one can ben­e­fit from.

NPI’s statewide pub­lic opin­ion research pro­gram began in the mid-2010s and has been going strong ever since.

NPI’s Octo­ber 2020 statewide sur­vey, con­duct­ed by Pub­lic Pol­i­cy Polling of Raleigh, North Car­oli­na, cor­rect­ly fore­shad­owed the vic­tors in every sin­gle con­test, from Pres­i­dent and Gov­er­nor to Sec­re­tary of State and Trea­sur­er, and even Super­in­ten­dent of Pub­lic Instruc­tion and State Supreme Court.

NPI’s more recent May 2021 statewide poll (also con­duct­ed by PPP) found Pres­i­dent Joe Biden with a 54% approval rat­ing, Demo­c­ra­t­ic U.S. Sen­a­tor Pat­ty Mur­ray six­teen points ahead of Repub­li­can chal­lenger Tiffany Smi­ley, and broad sup­port (60%) for the Amer­i­can Res­cue Plan. These and addi­tion­al find­ings are avail­able right here on The Cas­ca­dia Advo­cate in this tag archive.

Our Seat­tle sur­veys will be con­duct­ed by Cal­i­for­nia-based Change Research, which is cel­e­brat­ing its fourth anniver­sary this month.

Orga­nized as a Pub­lic Ben­e­fit Cor­po­ra­tion, Change Research is focused on pro­vid­ing fast, afford­able, and accu­rate tech­nol­o­gy-based polling across the coun­try. The firm is the offi­cial poll­ster of Crooked Media’s Pod Save Amer­i­ca, KQED, California’s Nation­al Pub­lic Radio sub­sidiary and the most-lis­tened to pub­lic radio sta­tion in the US and CNBC, the nation’s pre­miere finan­cial network.

Change Research recent­ly sur­veyed vot­ers in New York City about the may­oral race there for New Gen­er­a­tion of Lead­er­ship and found pro­ject­ed nom­i­nee Eric Adams with a lead. The New York Times sub­se­quent­ly spoke to Change’s Ben Green­field about the fir­m’s work in New York City for a recent arti­cle about the Demo­c­ra­t­ic pri­ma­ry, the first pri­ma­ry in city his­to­ry to uti­lize ranked choice voting.

We’re real­ly hap­py to have the oppor­tu­ni­ty to col­lab­o­rate with Change Research on our local polling expan­sion. We have been impressed with Change’s work for oth­er clients across the coun­try. They have a track record for accu­ra­cy, and they are com­mit­ted to using an inno­v­a­tive, data sci­ence ori­ent­ed approach to mea­sur­ing pub­lic opin­ion. That aligns per­fect­ly with our val­ues and our ethos as a strat­e­gy cen­ter com­mit­ted to insight­ful research and imag­i­na­tive advocacy.

Our research projects with Pub­lic Pol­i­cy Polling, mean­while, will con­tin­ue. We love work­ing with them and are excit­ed to con­tin­ue our long busi­ness relationship.

NPI is not aligned with any can­di­date com­pet­ing in this year’s local elec­tions and does not endorse can­di­dates. None of the cam­paigns present­ly active in Seat­tle will have any involve­ment in the design, exe­cu­tion, or release of our surveys.

Each of our find­ings will be unveiled here on The Cas­ca­dia Advo­cate, so if you’re inter­est­ed in the results, be sure to check back here next week.

About the author

Andrew Villeneuve is the founder and executive director of the Northwest Progressive Institute, as well as the founder of NPI's sibling, the Northwest Progressive Foundation. He has worked to advance progressive causes for over two decades as a strategist, speaker, author, and organizer. Andrew is also a cybersecurity expert, a veteran facilitator, a delegate to the Washington State Democratic Central Committee, and a member of the Climate Reality Leadership Corps.

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