NPI's Cascadia Advocate

Offering commentary and analysis from Washington, Oregon, and Idaho, The Cascadia Advocate is the Northwest Progressive Institute's unconventional perspective on world, national, and local politics.

Wednesday, September 26th, 2012

Ad Watch: Obama/Biden 2012 turns infamous Romney gaffe from secret video into an ad

Wel­come back to Ad Watch, our newest spe­cial series, which is run­ning week­ly from now until elec­tion week. The pur­pose of this series is to attempt to cat­a­log, or index, the many cam­paign ads that are going up on tele­vi­sion (and some­times radio) to influ­ence elec­tions in the Pacif­ic North­west. In each install­ment, we’ll briefly describe ads we’ve seen that are being paid for by can­di­dates, bal­lot mea­sure coali­tions, polit­i­cal par­ties, or shad­owy spe­cial inter­ests mas­querad­ing as grass­roots groups, and pro­vide links so you can watch the ads for your­self.

This week in Ad Watch:

  • Obama/Biden 2012 has qui­et­ly released a bru­tal new ad enti­tled My Job that con­sists sole­ly of audio extract­ed from the video Moth­er Jones released of Mitt Rom­ney speak­ing at a fundrais­er for high-roller donors back in May. As Rom­ney dis­miss­es the “forty-sev­en per­cent”, images are shown of fam­i­lies, vet­er­ans, and work­ing men and women with somber or qui­et expres­sions. “I’ll nev­er con­vince them to take per­son­al respon­si­bil­i­ty and care for their lives,” Rom­ney says as the ad ends. The ad is sim­i­lar to a spot Obama/Biden pro­duced back in the sum­mer, titled Firms.
  • Anoth­er Obama/Biden ad released this week is called Table. It’s long — it clocks in at two min­utes — and its star is the pres­i­dent him­self, dis­cussing his fair­ly mod­est goals for a sec­ond term. It is report­ed­ly set to run in bat­tle­ground states, but it may also be seen on cable chan­nels here.
  • Rob McKen­na’s newest TV spot (We Need Jobs) is quite pos­si­bly the weak­est ad his cam­paign has released so far. It awk­ward­ly and uncon­vinc­ing­ly claims Jay Inslee stands for “more gov­ern­ment, more tax­es, and more lost jobs” … with­out even both­er­ing to lev­el any spe­cif­ic charges against Inslee.

Nei­ther Maria Cantwell nor Michael Baum­gart­ner’s cam­paigns have unveiled new ads since the sum­mer. Per­haps they’re keep­ing their pow­er dry until Octo­ber — though if you ask us, that does­n’t make too much sense, because the air­waves are only get­ting nosier and more crowd­ed.

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