Northwest Progressive Institute Advocate

The Ford Motor Company has produced a brilliant rejoinder to the widely-disliked ad created by General Motors’ Cadillac division for the 2014 Super Bowl. In that ad (“Poolside“), a middle age white male portrayed by Neal McDonough glorifies work at the expense of leisure time before driving away in a Cadillac ELR.

In Ford’s spot, the founder of Detroit Dirt, Pashon Murray (who’s portraying herself!), explains that many of us feel we have a higher calling – to leave the world a better place than we found it – before getting into a Ford C-MAX hybrid. It’s an incredibly well-done parody, and worth watching. (Via AdWeek).