In the age of fake news, your April Fools’ marketing stunt is especially unfunny

After witnessing an election influenced by hoaxes and now contending with a president who constantly tweets demonstrably false information, people don’t want to guess what’s real and what isn’t anymore. We’re tired. Much of what we encounter daily on Facebook is already fake, and it’s not in the name of a dumb holiday. Isn’t it time we ended this trend?

— In the age of fake news, your April Fools’ marketing stunt is especially unfunny (Cale Guthrie Weissman, Fast Company)