Kraft Macaroni and Cheese display, by Mike Mozart
For many, many years the food sector was unassailable. Shelf space in stores was limited; advertising was expensive. Little brands didn’t stand a chance… The industry was protected for so long it didn’t have to worry so much about costs.
—Alexia Howard, an analyst at Sanford C. Bernstein, speaking to Bloomberg Business about the end of easy times for processed food giants like Kraft-Heinz, which is primary owned by Warren Buffett’s Berkshire Hathaway and 3G Capital.
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