Offering frequent news and analysis from the majestic Evergreen State and beyond, The Cascadia Advocate is the Northwest Progressive Institute's unconventional perspective on world, national, and local politics.

Wednesday, April 1, 2009

Ed Schultz joins MSNBC's primetime lineup

It's official - MSNBC is adding another progressive to its primetime lineup:
Veteran talk radio host Ed Schultz joins MSNBC as host of "The Ed Show," premiering on Monday, April 6. "The Ed Show" will air weekdays, 6-7 PM ET. The announcement was made today by Phil Griffin, President, MSNBC.

"I am thrilled to have Ed kicking off our primetime lineup," said Griffin. "Ed's proven that he can connect with Americans and will be a perfect compliment to Chris, Keith, and Rachel. He's already made his mark on radio and I'm excited to see what he'll do with the 6 p.m. hour."

"I'm excited to have this opportunity with MSNBC," said Schultz. "I look forward to having a day to day discussion with fellow Americans on issues that really matter to all of us."
The show will air in mid afternoon on the Left Coast, preceding Hardball with Chris Matthews, which begins at 4 PM.

So as of next Monday, MSNBC's schedule will look like this:

Noon: 1600 Pennsylvania Avenue with David Schuster
3 PM: The Ed Show (with Ed Schultz!)
4 PM: Hardball with Chris Matthews
5 PM: Countdown with Keith Olbermann
6 PM: The Rachel Maddow Show

MSNBC's competitors, in the same timeslots:

Noon: The CNN Newsroom with Rick Sanchez, Studio B
1 PM: The Situation Room with Wolf Blitzer, Your World with Neil Cavuto
2 PM: Glenn Beck (on Fox Noise)
3 PM: Special Report with Bret Baier (on Fox Noise)
4 PM: Lou Dobbs Tonight; Fox Report (hosted by Shepard Smith)
5 PM: Campbell Brown's No Bias, No Bull; The O'Reilly Factor
6 PM: Larry King Live; Hannity (hosted by Sean Hannity)

Starting next Monday, the quality of MSNBC's programming will really trounce both CNN and the Fox Noise Channel. We can hardly wait to watch Ed's cable debut!


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