Offering frequent news and analysis from the majestic Evergreen State and beyond, The Cascadia Advocate is the Northwest Progressive Institute's unconventional perspective on world, national, and local politics.

Friday, November 03, 2006

Connelly calls Reichert ad "condescending"

In a column about negative advertising this morning, P-I columnist Joel Connelly says a recent Dave Reichert ad is about as bad as he has seen-ever. From the P-I:

Negative ads target viable challengers
What of Burner?

She has been demonized, "defined" in consultant parlance, by negative TV spots. The latest is the most condescending, sexist TV ad that I've seen in decades of campaign watching.

It shows a ditzy blonde showing up for a job interview. She is unable to list any qualifications or give coherent answers and is sent away.

Waiting in the wings, as she leaves, is Dave Reichert with a sly look on his face.

"Every woman who works in this country understands that smirk: It's a sense of entitlement. It says, 'Get out of my way,'" said Ellen Malcolm of EMILY's List, which raises seed money for Democratic House candidates.
Connelly points out what he views as some unwarranted negativity directed at Republican senate candidate Mike McGavick, but it kind of pales in comparison to what has been done to Burner. After all, McGavick actually did lay off Safeco employees, and he really did receive a golden parachute.

Personally, I didn't view the ad in quite the same way as Connelly, but I did call it "asinine."

The Reichert ad was simply lame, in two ways. It prompted people to discuss whether the Reichert campaign was being sexist, and it distracted from the GOP message in the closing days.

So the big question is: can Dave Reichert sing?

MORE-- Emily's List has obtained a copy of Reichert's job evaluation. (click to play audio file.)

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